Casper transformed buying a mattress into a fun and memorable experience. With an innovative approach to marketing and customer experience and as one of the first brands to skyrocket into hyper growth, Casper was for years the de facto standard-bearer of how to run a successful D2C brand.
Casper scaled to $500M+ in revenue within 6 years of launch and an IPO in 2020. The company was taken private in 2022.